LEX & LEVER

Your lawyer should be
your most strategic asset.

Lex & Lever exists on a simple conviction: the best lawyers don't just manage legal risk — they help build great businesses. We are strategic partners, trusted advisors, and thought partners to the founders and executives who are building what's next.

CEO and Founder, Ashley Page, in a vibrant pink pantsuit with her arms crossed, standing beside a window with a bright, plain background.
20+
Years of Legal Excellence

WHO WE ARE

Legal counsel.
Business partner. Consigliere.

There is a version of legal counsel that is transactional, reactive, and risk-averse by default. That is not Lex & Lever.

We believe the lawyer at the table should be one of the most valuable people in the room — not the one who slows decisions down, but the one who makes better decisions possible. Nimble enough to move at the speed of business. Thoughtful enough to see around corners. Practical enough to give you advice you can actually use.

Lex & Lever LLC is a Georgia-based fractional General Counsel and business advisory practice founded by Ashley Page, Esq. — a Harvard Law School graduate with nearly two decades of C-suite legal experience at Endeavor Group Holdings, Google, and two of the nation's premier law firms. We serve as embedded, trusted advisors and thought partners to founders, executives, and leadership teams who need more than a contract reviewer — they need someone who understands their vision, their risk, and their ambition.

We are remote-first, Atlanta-based, and admitted to practice in Georgia, the District of Columbia, and New York.

A modern conference room with a large oval wooden table, orange chairs, a plant in a glass vase, abstract wall art, steel and glass doors, and windows with curtains.

OUR VISION

The lawyer in the room shouldn't be there just to say no. They should be the reason you say yes with confidence.

WHY LEX & LEVER

A different kind
of counsel.

01
Strategic Partner, Not Just Legal Advisor
We don't separate legal advice from business strategy — because the best legal counsel never does. Every recommendation we make is grounded in a deep understanding of your business model, your market, and your goals. We're in the room as a strategic partner, not just a risk manager.
02
Nimble Enough to Move at Your Speed
Business doesn't wait for legal to catch up. Lex & Lever is built for the pace of growth-stage companies — responsive, decisive, and practical. We give you clear answers, fast, without the bottlenecks of a large firm or the bureaucracy of a traditional legal department.
03
The Trusted Advisor You've Always Needed
The best business leaders have always had one — a trusted advisor who knows the full picture, speaks candidly, and helps them navigate complexity with confidence. That is the role Lex & Lever plays. We are the counsel you call before the decision, not after the problem.
04
Practical Counsel. Actionable Advice.
Legal advice that can't be acted on isn't advice — it's noise. We are relentlessly practical. We communicate in plain language, connect legal risk to business reality, and make sure every recommendation comes with a clear path forward. No jargon. No unnecessary complexity. Just sound counsel you can use.

WHO WE SERVE

Built for
builders.

GROWTH STAGE
Founders Scaling Fast
You're moving quickly and the legal complexity is growing with you. You need a GC-level partner who can keep pace, protect what you've built, and clear the path forward.
MID-MARKET
Companies Between Counsel
You've outgrown ad hoc outside counsel but aren't ready for a full-time GC. Lex & Lever fills that gap with embedded expertise at a fraction of the in-house cost.
TRANSACTIONAL
Deal-Driven Organizations
You have a transaction, partnership, or restructuring on the horizon and need experienced M&A and transactional counsel to get it across the line cleanly.
MISSION-DRIVEN
Nonprofits & Social Enterprises
You're building something that matters and need governance, compliance, and legal infrastructure that reflects your values and supports your mission at every stage.
TECHNOLOGY & MEDIA
Tech, Entertainment & Sports
You operate at the intersection of content, data, and consumer products. You need counsel who speaks your language and understands your regulatory environment.
BOARD-READY
Organizations Building for Longevity
You're building a board, pursuing accreditation, or preparing for institutional capital. You need the governance infrastructure that makes your organization credible and investable.

What People Are Saying

  • "Lex&Lever’s ability to understand what really matters to a business and construct deals and relationships around it is unparalleled. Even challenging deals felt possible given their deep commerce expertise and practical approach, in addition to being a pleasure to work with!"

    — Kelli Lin, VP Commerce @ Glance

  • "When we were building new e-commerce products at Google, Ashley was assigned as our deal counsel -- an outcome I came to cherish, as she was the ultimate strategic business partner. Ashley always found ways to help me close deals. While other lawyers erected guardrails and prioritized risk aversion, Ashley kept my business needs top of mind while also protecting Google from the most likely negative outcomes. Finding a lawyer who can balance these competing pressures is rare, and Ashley truly is that diamond in the rough."

    — Josh Fried, CEO @ Decal Labs, former Head of Business Development for Google Shopping


Ready to work with a lawyer who actually gets it?

LET'S TALK